Interurban Coffeehouse
Packaging,
Mood Boards,
Interurban Coffeehouse is a café located inside Foxtown Market, offering unique drinks and high-quality baked items. I created packaging design, cookie and bread labels, product moodboards, loyalty cards, and various print materials to support its retail offerings. The visual direction is fun, approachable, and designed to match the inviting, energetic feel of the space.
Exploring direction through moodboards
I developed three distinct concepts for a line of juice labels, each exploring different visual approaches. The final direction combined clean, fresh design with fun, playful elements. We aimed for colorful imagery to convey flavor and energy, while keeping the ingredients clear and legible. I incorporated vintage botanical prints to add texture and a natural feel to the labels.
