Fromm Family Pet
Food
Social Media, Promotional Branding,
Photography
Fromm Family Foods is a fifth-generation, family-owned pet food company based in Wisconsin. As a creative contributor, I assist with design needs as they arise, including social media graphics, promotional branding, and event photography.
Winter Promotions Branding
For Fromm Family Foods’ winter promotions, I developed a cohesive visual system to support seasonal cat and dog food deals. I created the logos, selected the typefaces, and built the color palette to establish a playful yet wintery tone. These designs were applied to digital flyers and pricing materials, with a focus on clear communication and easy navigation across both pet categories.
An illustration system expanding the Pet Fest Ernie mascot
I adapted the existing Pet Fest Ernie into new illustrations, including versions of him holding signs and a vintage ice cream man for a Bonniehill Farms mailer. Inspired by vintage children’s dog books, these illustrations bring a nostalgic, friendly feel while keeping visual consistency across materials.
Petfest Photography
I captured content at Fromm Petfest, held on the Summerfest grounds, focusing on sponsor activations, pet interactions, and the overall community atmosphere. The goal was to document the event in a way that felt authentic, lively, and brand-aligned. The final set was used across social media and promotional materials, showcasing both the scale of the event and the personal moments that define it.
