Foxtown Station
Branding, Logo Design, Print
Foxtown Station is a unique event venue built on the historic Milwaukee Northern Railway route. I developed the full brand identity — including logo design, event collateral, print materials, photography, and menus — to reflect the venue's nostalgic charm and modern versatility. As the brand has grown, I've continued as the creative lead for major events, developing full campaign systems across social, print, and on-site signage.
Logo Design for a Historic
Event Venue
Foxtown Station is an event and wedding venue with strong ties to the region’s rail history. The brand identity draws from early 20th century train depots, incorporating historic architecture, vintage advertisements, and period typography. The final system includes a custom building illustration, elegant serif wordmarks, and a monogram designed to convey a sense of heritage, place, and refined celebration.
Kentucky Derby x Maifest Party — Event Campaign
Foxtown Station set out to host one of its most ambitious events to date — a Kentucky Derby watch party and German Maifest combined into a single day. With a packed lineup including a Dachshund Derby, bounce houses, German folk dancers, live music from two bands, and a Woodford Reserve sponsored Mint Julep bar, the challenge was creating a campaign that unified two distinct seasonal themes across every touchpoint from social media to street-level signage.
From Social to Signage Full Touchpoint Coverage
The campaign spans a sliding social graphic each calling out a different activation: Save the Date, the sponsored Mint Julep bar, dress code, live music lineup, Maibock and lager offerings, and the Dachshund Derby.
The system extends into large-format event banners,
drink menus, an event experience passport and on-site wayfinding — the brand's largest multi-channel event rollout of the season.
Foxyard Pavilion Beer Garden Design
I created a visual system for weekly beer garden events at Foxtown Station, using bold, dimensional type inspired by hand-painted signage. The style references the site's connection to historic rail lines while setting a casual, welcoming tone. Applied across signage and digital posts, the design builds consistency and visibility for our beer garden
