Foxtown Brewing
Social Media Assets, Menu Design, Photography
Foxtown Brewing is a craft brewery rooted in over 160 years of local history. As their in-house designer for several years, I owned the visual identity end-to-end, developing and maintaining a brand system built to feel historic, approachable, and consistent across every touchpoint. That included menu design, merchandise, on-site signage, social media graphics, and seasonal promotional assets. Every piece, whether a printed menu or an Instagram graphic, was built to feel like it came from the same place.
24 Million+ Views on GIPHY
To extend Foxtown Brewing’s brand presence into digital conversations, I created a series of GIPHY stickers optimized for Instagram Stories, TikTok, and iMessage. These assets reached over 24 million views, helping the brand connect organically with a younger, social-savvy audience.
Built to feel like it's
always been here.
Foxtown Brewing needed an identity rooted in history and place. The palette of deep navy, olive, rust, and aged cream was pulled from classic American brewery visual language, and the typeface system was built with purpose. Gin Regular for authority, Futura Condensed Bold for structure, and a script used sparingly for moments that needed warmth over weight.
The system was designed to travel. The same palette and type logic that lives on a printed menu holds up on merchandise, signage, and social graphics. Each application feels distinct but unmistakably Foxtown.
Shot to match the brand, not just the space.
For years, I handled all photography for Foxtown Brewing. Food, beverages, interiors, events. The work had to stay consistent over time and across a lot of different contexts, so every shoot was approached with the brand in mind from the start.
All editing and retouching was done in post to keep color and tone aligned across the full library. Warm, natural, and grounded in the same palette as the visual identity, so images could move between the website, social, and print without anything feeling off.
